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ResponseLogix Authors: Catherine Edwards, Maureen O'Gara, Todd Ignasiak, Jeremy Geelan, Nati Shalom

Related Topics: Cloud Computing, Virtualization Magazine, Prolifics Technology Journal, ResponseLogix Journal, Desktop Virtualization Journal

Cloud Computing: Article

Is Virtualization the Biggest Hype Ever?

Despite a sharp slowdown in U.S. business software spending, virtualization software spending has increased

David Marshall in his InfoWorld “Virtualization Report” blog writes: “Despite a sharp slowdown in U.S. business software spending, an April 2008 survey report from ChangeWave Research shows that virtualization may be spared as virtualization software spending has increased.” Marshall continues: “The fact is, a troubled economy is probably yet another reason why virtualization software sales continue to grow. Virtualization is a technology that helps a company reduce its datacenter costs, such as less spending on server hardware, server maintenance, datacenter space, power, and cooling. So it makes sense for companies to continue to spend IT budget on virtualization software during troubling economic times.”

Same story on this blog - “Virtualization Demand Heats Up This Summer”. Zach Church writes: “Midmarket CIOs can expect to see a lot of action this summer in the virtualization market, as major vendors introduce new products and competition heats up.”

SYS-CON’s Virtualization news desk chief Maureen O’Gara says, “Desktop Virtualization Market to Be Worth at Least $1.8b by 2012 Up from Nothing.”

An eWeek story last week reports: “Virtualization Job Openings Jump 40%.” Deb Perelman writes: “It's hard to read two sentences in a technology magazine these days without bumping into the word "virtualization" or the company name VMware.”


You can find thousands of virtualization news stories syndicated through Google News in the past 30 days, and hundreds of news stories on SYS-CON's upcoming Virtualization Conference & Expo events. Also coming up this month is the "Virtualization Power Panel" program on SYS-CON.TV, where leading names in virtualization will discuss the topic in depth.

The questions in my mind after the long Memorial Day weekend are: What are the reasons behind the virtualization mania? Is virtualization the biggest hype in software or are there serious and legitimate reasons why virtualization is the hot topic of the upcoming summer? I am really curious.

More Stories By Salvatore Genovese

Salvatore Genovese is a Cloud Computing consultant and an i-technology blogger based in Rome, Italy. He occasionally blogs about SOA, start-ups, mergers and acquisitions, open source and bleeding-edge technologies, companies, and personalities. Sal can be reached at hamilton(at)

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