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Cloud Computing, in its current incarnation, falls short on its promise to make computing as a whole as simple as plugging an application into a utility service. The “cloud” model initially has focused on making the hardware layer consumable as on-demand compute and storage capacity. This is an important first step, but for companies to harness the power of the cloud, complete application infrastructure needs to be easily configured, deployed, dynamically-scaled and managed in these virtualized hardware environments. Thus "Elastic Computing" enters and enhances the cloud computing model by allowing companies to efficiently and cost-effectively configure, deploy and managing clustered, highly-scalable applications in cloud computing environments. This session will discuss in greater detail how these models work in concert and how to gain business value from them. Spo... (more)

Virtualization Conference & Expo 2009 West: Call for Papers Closing

Now held three times a year, in New York, Prague, and Silicon Valley, the organizing principle of each International Virtualization Conference & Expo remains the same: our aim is to ensure, through an intense and carefully chosen program of technical and strategic breakout sessions, that attending delegates leave each Conference with abundant resources, ideas and examples they can apply immediately to leveraging Virtualization, helping them to maximize performance, minimize cost and improve the efficiency and flexibility of their Enterprise IT endeavors. The Call for Papers for the 7th International Virtualization Conference & Expo, which will be held in Santa Clara, CA, on November 2- 4, 2009, is currently still open. The submissions URL is here, and the deadline for submissions is June 30, 2009. Topics welcomed include every aspect of virtualization. For example: ... (more)

Virtualization Will Be the Highest-Impact IT Trend Through 2012

Virtualization will be the highest-impact trend changing infrastructure and operations through 2012, according to Gartner. Virtualization will transform how IT is managed, what is bought, how it is deployed, how companies plan and how they are charged. As a result, virtualization is creating a new wave of competition among infrastructure vendors that will result in considerable market disruption and consolidation over the next few years. "Virtualization is hardly a new concept; storage has already been virtualized — albeit primarily within the scope of individual vendor architectures — and networking is also virtualized," said Philip Dawson, vice president and distinguished analyst at Gartner. "However, as both server and PC virtualization become more pervasive, traditional IT infrastructure orthodoxy is being challenged and is changing the way business works with IT.... (more)

Trusting the Cloud: Timing and Adoption of Cloud Technologies

Cloud technologies offer many benefits over traditional IT systems, especially when managing the size and vastness of unstructured data and unpredictable growth in IT environments. But when does it make sense to adopt cloud technologies and migrate a set of your IT services to the cloud? The movement of information and services out of the data center and into the cloud can unleash fear in many of us. Trusting that your information is secure, accessible and protected is important, and deciding what information remains inside and outside of the cloud can be critical to the success of your business. In this session, Mike Feinberg, Senior VP of EMC’s Cloud Infrastructure and Services Division will discuss how to optimize the deployment of cloud technologies and the options that exist for migrating information to the cloud. Sponsor Virtualization Conference & Expo Regis... (more)

Cloud Storage: A Paradigm Shift in IT

The demand for storage has increased exponentially, placing significant stress on current "in house" storage architectures and costly overcapacity build-outs. Factoring in pressures of power, space, large capital expenditures, global performance, and availability issues, companies are faced with an exploding challenges and costs to go with the exploding storage demand. Bottom line, companies must take a new approach to storage. Companies need to move from the old and out-dated storage 1.0 model of "do everything yourself" to a new storage 2.0 cloud model. This session will show how Cloud storage delivers persistent storage on demand to applications regardless of location and pre-defined boundaries and meets the performance and scalability characteristics of the web applications and enterprise users. Sponsor Virtualization Conference & Expo Register Now and Save! Sub... (more)

Beyond Hypervisors to Complete IT Infrastructure Management

This session describes how the wave of virtualization technology in the data center can be extended beyond hypervisors to embrace complete IT infrastructure management resulting in significant business value. It will commence by summarizing the fundamental problems that are holding back scale, flexibility and asset utilization in the data center. It will then describe an innovative approach to data center optimization that addresses the fundamental problems through virtualization of the complete IT infrastructure. This approach delivers “Services Oriented IT Infrastructure” (SOI) that can be fully exploited by evolving management systems to enable service providers and enterprises to more efficiently deliver service differentiation, business continuity, disaster recovery and opex reduction. The session will be complemented by examples of how Liquid Computing is de... (more)

Server Virtualization and the New Data Center Operating Environment

As server virtualization gains mainstream adoption, it is increasingly being deployed to support a broad range of data center initiatives that extend beyond simple server consolidation and development and test. Today, enterprises of all sizes are realizing the true potential of server virtualization and using it to streamline their data centers to create more flexible and dynamic IT infrastructure that enables them to deploy and manage software applications, support business continuity and balance CPU capacity dynamically. This session will examine the emergence of this new operating environment and its dramatic potential impact for users. It will also look at some of the critical considerations for users and how these decisions can impact their data center roadmap. Sponsor Virtualization Conference & Expo Register Now and Save! Submit Your Speaking Proposal Speaker... (more)

Scalable Pricing in a Scalable World

Nati Shalom's GigaSpaces Blog In most discussions about scalability, we often approach the topic as a pure technical/architecture challenge, and ignore cost issues. The problem is that when we truly scale our application, and want to benefit from economies of scale, we're going to end up with scale limitations, not because of technical issues, but because of the pricing and licensing models. In most discussions about scalability, we often approach the topic as a pure technical/architecture challenge, and ignore cost issues. The problem is that when we truly scale our application, and want to benefit from economies of scale, we're going to end up with scale limitations, not because of technical issues, but because of the pricing and licensing models. Scalable pricing Scalable pricing means a pricing scheme that provides the benefits of economies of scale. Below are pric... (more)

Cisco Aims Higher Even Than Cloud Computing

"It's a chance for Cisco to participate on a bigger scale, helping to bring peace to the world. Is that too big a dream?...(long pause)...Maybe." With that thought Cisco CEO John Chambers ends an interview published this week by BusinessWeek in which he reveals that Cisco's cloud computing ambitions are nothing compared to its terrestrial goal, which is "to become the best company in the world, and the best company for the world." Speaking with BW's Peter Burrows, Chambers explains Cisco's activities vis-a-vis emerging markets such as China, India, and the Middle East. And he mentions how King Abdullah of Jordan personally reached out to him saying "John, you'll make a lot of money in Jordan and the Middle East." You can read the interview in full here. Cisco has been in the headlines too recently for its Cloud Computing initiatives. David Bernstein, whose team runs Cis... (more)

Winsert Installed Altor VF to Monitor Virtual Machines

Altor Networks has announced that Winsert has selected the Altor VF virtual firewall to secure its virtual environment and mitigate an attack before it could hit their network. After installing Altor VF, Winsert was able to quickly secure its virtual machines (VMs); and for the first time had real time visibility and rule-based control of packet flow in and out of each VM. Winsert, the leading developer and tester of alloy solutions, was using physical servers to support all of their IT applications including Exchange, DNS, file backup, SQL database and an ERP system The company moved to a virtualized environment to achieve high availability and protect against catastrophic failure. “After moving our production applications to a virtualized environment we realized that we lacked security; I had no visibility into what was going on between VMs and a virtual attack co... (more)

Amazon's Cloud Covers Europe

Betcha IBM is worried that Amazon is gonna wind up owning the cloud. Betcha other companies are worried about that too. Amazon said Wednesday that it has extended EC2, its Elastic Compute Cloud, to Europe. European developers and businesses can now run their EC2 instances in what Amazon calls "Availability Zones" that are actually in the European Union. By operating closer to Amazon's EU-based S3 storage, it should mean lower latency. Amazon said it now has two Availability Zones in Europe that, besides EC2, also support Elastic IP addresses and Amazon Block Store (EBS) as well as S3 and Amazon CloudFront. It expects to add support for Windows Server and SQL Server like it recently did in the U.S. Cloud Computing Technology Contributors of 2009 10Gen, 3Leaf Systems, 6fusion International, Absolute Performance, Ajaxo, Alentus, Appirio, Appistry, Aptaria, Arena Maxtron... (more)