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Betcha IBM is worried that Amazon is gonna wind up owning the cloud. Betcha other companies are worried about that too. Amazon said Wednesday that it has extended EC2, its Elastic Compute Cloud, to Europe. European developers and businesses can now run their EC2 instances in what Amazon calls "Availability Zones" that are actually in the European Union. By operating closer to Amazon's EU-based S3 storage, it should mean lower latency. Amazon said it now has two Availability Zones in Europe that, besides EC2, also support Elastic IP addresses and Amazon Block Store (EBS) as well as S3 and Amazon CloudFront. It expects to add support for Windows Server and SQL Server like it recently did in the U.S. Cloud Computing Technology Contributors of 2009 10Gen, 3Leaf Systems, 6fusion International, Absolute Performance, Ajaxo, Alentus, Appirio, Appistry, Aptaria, Arena Maxtron... (more)

Will VMware Still Exist in Five Years?

Brian Madden's Blog VMware deserves a lot of credit. Even though hardware virtualization has been around for decades in one form or another, we wouldn't have it in the x86 space without VMware. The hardware and OS vendors would have been happy to keep selling hardware that was only 20% utilized. VMware turned this industry on its head. But it has awoken the slumbering giant that is Microsoft... [Note from the author: This wasn't an article I intended to write right now. But after Alex Barrett blogged about a conversation I had with her last week on this very topic, my inbox has been flooded with emails asking "Did Alex really quote you properly?" and "Are you crazy?" The answers to those two questions are "yes" and "quite possibly."] VMware deserves a lot of credit. Even though hardware virtualization has been around for decades in one form or another, we wouldn't have... (more)

Preparing Your Enterprise for Virtualization

Virtualization carries the promises of flexibility, lower costs, ease of deployment and simplified server management. However, when condensing the physical resources of your enterprise, are you considering how to make applications easily accessible to the growing number of remote users within your enterprise? IT managers rushing toward virtualization within the data center are finding that virtualization and consolidation do not address remote access performance issues experienced by remote branch users in today's distributed d d enterprises. This presentation will explore the advantages and potential pitfalls of virtualization and how its impact will shape the future of the virtual enterprise. Sponsor Virtualization Conference & Expo Register Now and Save! Submit Your Speaking Proposal Speaker Bio: Donato Buccella is CTO of Certeon. He brings over 20 years of softw... (more)

Scalable Pricing in a Scalable World

Nati Shalom's GigaSpaces Blog In most discussions about scalability, we often approach the topic as a pure technical/architecture challenge, and ignore cost issues. The problem is that when we truly scale our application, and want to benefit from economies of scale, we're going to end up with scale limitations, not because of technical issues, but because of the pricing and licensing models. In most discussions about scalability, we often approach the topic as a pure technical/architecture challenge, and ignore cost issues. The problem is that when we truly scale our application, and want to benefit from economies of scale, we're going to end up with scale limitations, not because of technical issues, but because of the pricing and licensing models. Scalable pricing Scalable pricing means a pricing scheme that provides the benefits of economies of scale. Below are pric... (more)

Cisco Aims Higher Even Than Cloud Computing

"It's a chance for Cisco to participate on a bigger scale, helping to bring peace to the world. Is that too big a dream?...(long pause)...Maybe." With that thought Cisco CEO John Chambers ends an interview published this week by BusinessWeek in which he reveals that Cisco's cloud computing ambitions are nothing compared to its terrestrial goal, which is "to become the best company in the world, and the best company for the world." Speaking with BW's Peter Burrows, Chambers explains Cisco's activities vis-a-vis emerging markets such as China, India, and the Middle East. And he mentions how King Abdullah of Jordan personally reached out to him saying "John, you'll make a lot of money in Jordan and the Middle East." You can read the interview in full here. Cisco has been in the headlines too recently for its Cloud Computing initiatives. David Bernstein, whose team runs Cis... (more)

Third Party Integrations Should Be An Integral Part of Product Plans

Security requirements of enterprises are varied, and contrary to the one-stop-shop movement, enterprises still buy security products from multiple vendors. While some enterprises do it as a part of an IT plan, most companies end-up with disparate products due to niche needs, acquisitions, etc. In this environment of multiple security products, the customer is typically left holding the ‘integrator bag’. Most security products do not interoperate or integrate with others in the infrastructure, leading to operational nightmares, and may undermine the very problem they are trying to solve by creating security gaps. All security companies, big and small, need to realize that they are neither the first, nor will they be the last security product in the customer environment, and make an earnest effort to use standards-based or published APIs to integrate and interoperate... (more)

Will Microsoft Buy Citrix?

Microsoft and Citrix Systems announced an expanded alliance to deliver a comprehensive set of virtualization solutions to address the desktop and server virtualization needs of customers. The two companies will work together to deliver and market joint virtualization solutions with Windows Server 2008 to help customers achieve a flexible and dynamic client computing infrastructure. Microsoft hasn’t disclosed what it paid for the venture-backed start-up and its compression technology though one analyst took a shot and figured it was less than $100 million. Calista is backed by Greylock Partners and Lightspeed Venture Partners and quotes IDC predicting desktops using virtualized client computing will hit around 40 million seats by 2011. Meanwhile, Microsoft has also tightened the screws on its axis with its old friend Citrix, which is now supposed to develop a tool tha... (more)

Cloud Storage: A Paradigm Shift in IT

The demand for storage has increased exponentially, placing significant stress on current "in house" storage architectures and costly overcapacity build-outs. Factoring in pressures of power, space, large capital expenditures, global performance, and availability issues, companies are faced with an exploding challenges and costs to go with the exploding storage demand. Bottom line, companies must take a new approach to storage. Companies need to move from the old and out-dated storage 1.0 model of "do everything yourself" to a new storage 2.0 cloud model. This session will show how Cloud storage delivers persistent storage on demand to applications regardless of location and pre-defined boundaries and meets the performance and scalability characteristics of the web applications and enterprise users. Sponsor Virtualization Conference & Expo Register Now and Save! Sub... (more)

Control VM Sprawl Before It Controls You

While organizations and IT staff continue to see the many benefits of implementing virtualization, the challenge of controlling virtual infrastructures is quickly arising as a top management priority. Virtualization benefits are offset by issues such as security, administration, increased costs, compliance and configuration management. Managing Virtual Machine (VM) sprawl is of growing concern to organizations as they grow their VM environments. Traditional management tool and security systems do not work well in this space, and virtualization vendor tools are more focused on deployment than management. Emerging technologies for implementing and enforcing policies, detecting and tracking VMs and managing the entire deployment process, are helping organizations gain better control over their virtual infrastructures without having to resort to manual systems, which ... (more)

Elastic Computing vs. Cloud Computing

Cloud Computing, in its current incarnation, falls short on its promise to make computing as a whole as simple as plugging an application into a utility service. The “cloud” model initially has focused on making the hardware layer consumable as on-demand compute and storage capacity. This is an important first step, but for companies to harness the power of the cloud, complete application infrastructure needs to be easily configured, deployed, dynamically-scaled and managed in these virtualized hardware environments. Thus "Elastic Computing" enters and enhances the cloud computing model by allowing companies to efficiently and cost-effectively configure, deploy and managing clustered, highly-scalable applications in cloud computing environments. This session will discuss in greater detail how these models work in concert and how to gain business value from them. Spo... (more)

Policy-Based Management: Leading Practices and Pitfalls in a Virtualized Environment

With the adoption of virtualization, virtual machines are replacing physical servers in the data center and introducing a unique set of management requirements. Policy-based management in the virtualized infrastructure is an approach that is used to simplify and automate management by establishing policies to deal with situations that are likely to occur. Many organizations today mistakenly assume that their approach for applying best practices in the virtual infrastructure will be the same as their physical one. This session will discuss leading practices and pitfalls of applying and enforcing IT policies in a virtualized environment. Sponsor Virtualization Conference & Expo Register Now and Save! Submit Your Speaking Proposal Speaker Bio: John Suit if CTO and Co-Founder of Fortisphere. He is responsible for developing the core technology behind the Fortisphere produ... (more)